What is Genesys Web Engagement?
If you're just getting started with Web Engagement, check out A First Look at Genesys Web Engagement.
Genesys Web Engagement enhances customer experience by bringing together three related technologies:
- Monitoring records the customer's web browsing activity.
- Notification lets a customer know about an offer to engage via chat so they can accept it or decline it.
- Engagement provides the actual chat window to the customer's browser. (Starting with GWE 8.5.1, engagement technology is deprecated. Instead, you can integrate GWE with CX Widgets.)
Here's how they work together:
Monitoring allows you to gather data on customer browsing behavior so you can analyze it.
For example, if you've noticed that a lot of customers reach a certain point on your site and then abandon their transactions, you may want to offer a chat as soon as other people reach that point.
Another case might be where someone has been looking at a certain type of product, and you want your agents to know what it was, so they can respond to the customer's queries more intelligently.
Each of these three functions has an agent in the browser tier, as shown in the diagram below.
The browser tier connects to a load balancer that in turn communicates with a cluster of Web Engagement Servers. This cluster is connected to the rest of the Genesys solution, as well as to the Web Engagement database, which is frequently located in the Enterprise Tier.
Let's take a closer look at this architecture, with a somewhat sharper focus on the enterprise tier.
Web Engagement 8.5.2 uses Cassandra 3.11 for database storage and Elasticsearch 6.8 as an indexing engine. These two components work closely together to provide high-performance access to large amounts of data, both for operational needs and as input to your reporting. As mentioned, the database is often housed in the enterprise tier, but these components can live anywhere within reach of the Web Engagement Server cluster.
The rest of the enterprise tier consists of the various Genesys components that work together with Web Engagement, backing it up with the full power of the Genesys CX solution.
The Web Engagement Tier
The Web Engagement Cluster is built on top of an N + 1 architecture to support an easily extendable set of Web Engagement Servers. These servers facilitate a complicated set of services that bring together the power of Web Engagement. Let's take a look at some of the most important ones.
Events, Categories, and Rules
The basic goal of Web Engagement is to help you decide when to invite a customer to engage with your agents. You can use Web Engagement's six System Events to help with this. These events are:
- VisitStarted—Includes the URL the customer first visited on your site and the time they started the visit
- PageEntered—Includes the URL and time when a customer entered a page
- PageExited—Includes the URL and time when a customer exited a page
- UserInfo—Reflects that a visitor is recognized, but not signed in
- SignIn—Reflects that the user has signed in
- SignOut—Reflects that the user has signed out
Sometimes you just need to know how long someone has been on your site. But in many situations, you are looking for more complicated patterns. These six events give you a lot to work with.
And then there are the times when you need to pay attention to certain types of activity on your site. For example, you may be having a special on 40-inch HDTVs, so you want to keep track of customers who are visiting the pages for 40-inch models. You can set up a Category using the Web Engagement Management interface that allows you to tag the PageEntered events for these pages so you can track them.
Once you know which system events and categories you're interested in, you need to write some logic that decides what to do with the information you have gathered about them. This logic is known as a Rule.
In some cases, the system events and categories don't tell you everything you need to know. In those situations, you may want to define your own Business Events. As with system events, you can often get a lot more out of your business events by using them in conjunction with categories.
Routing and Pacing
Having identified your events and categories, and after writing your rules, you can finally decide who to engage. Interactions for these customers will be processed by the appropriate Routing Strategy.
When you start sending out chat invitations, you need to make sure you don't send more than your agents can handle. Web Engagement includes intelligent pacing technology to help you optimize the number of invitations you send at any given time.
Web Engagement Applications
To make all of these features work together, you must develop a Web Engagement application, so that your website can start using the power of Genesys Web Engagement. The Web Engagement application is basically a set of site-specific resources designed to be deployed into the Genesys Web Engagement cluster.