GWE - New vs. Returning Today

How Many Returning Visitors Did We Get Today?

Shows how many new and returning users have visited the site since midnight.

• New user—has only visited once since midnight
• Returning user—has visited two or more times since midnight

A user starts a new visit each time one of the following conditions is met:

• There is a new browser instance on the user's device.
• A previously started visit that was within the scope of the existing browser instance (cookie) has expired. Note: The visitExpirationTime configuration option determines how many seconds can pass between visits and still have someone be considered a returning visitor. The default setting is 24 hours.