Customer Supply Chain Management

A market category in which all aspects of interactions between customers and vendors are managed according to a defined set of business rules. It includes Back-Office Operation processes, as well as Front-Office Application activities. When properly implemented, it is a closed-loop system, which begins with the customer’s initial acquisition of a product or service, and is followed by delivery and receipt of feedback from the customer. The feedback is then analyzed, and the delivery system is enhanced appropriately.

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