Campaign Management
The business process manages the life cycle of a marketing campaign. Campaign management measures the yield or return from an effort to reach a set of customers through outbound telephone calls from a contact center, or through e-mail from a contact center. Campaign management also involves coordinating activities, such as market segmentation and telemarketing, with the collateral information that is required for each step.
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This page was last edited on July 30, 2020, at 16:22.
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